• Application of neuromarketing techniques in FMCG industry 

  Abdigali, М.; Baiguzhina, М.; Krasnykh, М.; Kadyrbay, Y.; Kuandyk, D. (Maqsut Naribayev University International School of Economics, 2023)
• Impact of general economic indicators on Net migration of the Central Asian countries and Russia during 2000-2021 

  Aitkali, T.; Mamatayeva, D.; Temirbulatova, A. (Maqsut Naribayev University International School of Economics, 2023)

  This paper aims to provide an academic analysis of the Impact of general economic indicators on Net migration of the Central Asian countries and Russia. It examines fixed and random effects models by using panel data ...
• Does FDI affect GDP in Kazakhstan? 

  Issayeva, A.R.; Mars, I.D.; Aidos, N.A. (Maqsut Naribayev University International School of Economics, 2023)

  The aim of this research is to analyze the relationship between Foreign Direct Investment (FDI) and Gross Domestic Product (GDP) in Kazakhstan. As FDI is considered one of the accelerators of economic growth and the ...
• The importance of creating a personal image in media channels for public relations of government officials in CIS 

  Akhmetova, А.; Aitzhanova, А.; Pugatschew, L.; Stepanenko, M. (Maqsut Naribayev University International School of Economics, 2023)

  In the 21st century social media platforms have become influential tools for reaching target audiences and shaping public opinion. This study focuses on the presence of political figures on social media and studies the ...
• The digitalization impact on new patterns in consumer behaviour of the banking industry and strategies implemented by banks based on insights 

  Kazhitay, R.; Aktas, Zh.; Tolegenova, A.; Minaimbekova, D. (Maqsut Naribayev University International School of Economics, 2023)

  In an age of rapid technological development, online banking services have advanced to an unprecedented level and contributed to the closing of many bank branches as well as a greater focus on mobile applications. The ...

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