• Factors of development of the electric vehicle in the EU countries 

  Ibatov, N.; Chinchalinov, K.; Karim, B. (Maqsut Naribayev University International School of Economics, 2023)

  The development of electric vehicles (EVs) has become a crucial aspect of sustainable transportation systems and greenhouse gas emissions reduction strategy. This research delves into identifying and analyzing factors ...
• Factors influencing the economic growth of countries depending on the stage of their development 

  Abdisattar, B.N.; Amirbek, A.Zh.; Kairullin, T.K. (2023)

  This study examines the economic growth of countries from 2006 to 2018. It is a result of sustainable and intensive development of production, technology, and improvement of living conditions in the country. The main ...
• Brand Archetype: Using the theory of archetypes for marketing communication of companies in Kazakhstan 

  Adilgazieva, A.; Zhamanguzovera, A.; Zhussipaliyeva, Sh.; Kuanysheva, S. (Maqsut Naribayev University International School of Economics, 2023)

  This work is devoted to the study of brand archetypes and their use in the marketing strategies of companies in Kazakhstan. A literature review was conducted on what archetypes are, their use in marketing, as well as ...
• Does FDI affect GDP in Kazakhstan? 

  Issayeva, A.R.; Mars, I.D.; Aidos, N.A. (Maqsut Naribayev University International School of Economics, 2023)

  The aim of this research is to analyze the relationship between Foreign Direct Investment (FDI) and Gross Domestic Product (GDP) in Kazakhstan. As FDI is considered one of the accelerators of economic growth and the ...
• Examining Country of Origin Effect among Generation Z Consumers in Kazakhstan: A Study in the Home Appliance Industry 

  Aitzhanova, D.; Kim, L.; Niyetbek, A.; Nurgaliyeva, D. (Maqsut Naribayev University International School of Economics, 2023)

  This study examines the relationship between country of origin and product evaluation among Generation Z consumers in Kazakhstan in the home appliance industry. The objectives of the study are defined and quantitative ...
• The Impact of Economic factors on the labour market in Kazakhstan 

  Abolova, L.; Koishibayeva, K.; Nassibulov, B.; Sydykov, N.; Yeraliyev, Y. (International School of Economics KAZGUU, 2023)

  This study is devoted to the analysis of the impact of economic indicators on unemployment rate in Kazakhstan. The purpose of this research is to analyze how rates, especially wage, inflation rates and economic growth ...
• The impact of infrastructure investment under the Belt and Road Initiative 

  Zhumadilov, A. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  The Chinese economic program, the Belt and Road Initiative (BRI), is considered as one of the most ambitious infrastructural imitative of the 21 st century, having involved over 70 countries. Obviously, such a large-scale ...
• Work-life balance: analysis and perspectives of female engineers 

  Nalgozhina, B. (International School of Economics KAZGUU, Nur-Sultan, 2022-05)

  A lot of research is devoted to studying the role and influence of work-life balance on all aspects of employee productivity, however, the low representation of female engineers in Kazakhstan shows a different picture, ...
• The role of Islamic banking windows in the development of Islamic finance and the prospects for implementation in Kazakhstan 

  Zhangabyl, T. (International School of Economics KAZGUU, Nur-Sultan, 2022-05)

  This master’s thesis is intended to reveals the problem of weak development of the Islamic finance industry in Kazakhstan. To solve it, the researcher offers the most effective solution - the introduction of Islamic ...
• The Long-Run Performance of Initial Public Offerings: South Korea Case 

  Turpanov, A. (International School of Economics KAZGUU, Nur-Sultan, 2022-05)

  In this research, we empirically investigated South Korean initial public offerings (IPOs) to provide one case of the international evidence on the long-run performance of IPOs. Our sample consists of 92 companies listed ...
• Problems and perspectives of development of cryptocurrency market in kazakhstan 

  Turgunov, D. (International School of Economics KAZGUU, Nur-Sultan, 2022-05)
• The Impact of Mergers and Acquisitions on Firm Performance 

  Sultangazy, G. (2022-05)

  This research examines the influence of corporate mergers and acquisitions on their market worth. M&A are a fast increasing group of organizations, and that employ specialized business methods. At the same time, financial ...
• Anti-money laundering as a counterparty quality control measure 

  Ospanov, S. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  Money Laundering (ML) is one of the most debatable issues nowadays since many criminals are getting more devious and the methods used are more sophisticated. As a result, ML has become a serious phenomenon that affects ...
• Factors influencing IPO price in the short-term perspective between pre-IPO and post-IPO as an example of Indian stock market 

  Orak, A. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  This paper introduces reader with National Stock Exchange of India. This research will help to understand factors of share underperformance at the date of offering and first-day trading return in the range of pre-IPO and ...
• The impact of oil prices changes on the economic performance of Kazakhstan 

  Manimkhanov, A. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  A major property of both economic and financial time series data has been their highly skewed nature throughout various stages of the economic cycle. Oil price fluctuations are considered to be one of the key macroeconomic ...
• Study on the effect of corporate social responsibility on financial wealth of Kazakhstan companies 

  Kenzhebulatov, T. (International School of Economics KAZGUU, Nur-Sultan, 2022)
• Consumer behavior and healthy eating: implications for social marketing 

  Serikbayeva, A. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  Effective interventions towards changing eating habits depend on understanding of the factors that influence to choose certain behavior. We need to understand why people prefer to eat the way they eat. So, it is important ...
• Creating effective digital promotion and sales channels in B2C, case of Beeline Kazakhstan 

  Meirmanov, D. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  This study is designed to study the effectiveness of digital promotion and building sales channels in the field of B2C. Beeline Kazakhstan was chosen as an example for the study. During the study of digital promotion ...
• The role of IT in traditional advertising: How Brands drive Customer Loyalty to Online Shopping through Digital Marketing 

  Kushurova, A. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  Abstract of The role of IT in traditional advertising: How Brands drive Customer Loyalty to Online Shopping through Digital Marketing, by Ainel Kushurova, ISE KAZGUU University, May (2022). This study investigated the ...
• Creating effective digital promotion and sales channels in online education: case of preparation for Unified National Testing in Kazakhstan (B2C) 

  Ibullayev, Zh. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  Open education platforms have found their popularity in European countries since about 2012. The first open education systems began to function on the basis of global platforms such as Coursera, OpenEdx, etc. A distinctive ...

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