• Social Mobility in Kazakhstan 

  Abilova, U.; Aidargazina, M.; Bektenova, D. (International School of Economics KAZGUU, Nur-Sultan, 2021)

  This thesis examines self-assessed intergenerational social mobility in Kazakhstan with the EBRD “Life in Transition” survey data collected in 2016. We test perceived social mobility with the answers of the survey ...
• How to improve customer trust of online shopping during COVID-19? Overall improvement of the decision-making process in top management 

  Aitpay, A.; Koishin, A.; Rabileva, A.; Kushugulova, K. (International School of Economics KAZGUU, Nur-Sultan, 2022)
• Sustainable Marketing: How eco-labeling affect consumer preferences in food industry 

  Baitabenova, T.N.; Orazbayeva, T.M.; Shamardanova, A.N.; Zhanabylova, I.A. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  This paper is focused on the issue of how eco-labeling affects consumer preferences. The purpose of this study is to identify the effect of eco-labeling to consumers’ purchase decisions when buying food products in ...
• How emotions can influence customers' Decision Making Process via Social Media? 

  Umraliyeva, D.; Ayazbay, O.; Yesbergenova, B.; Skidanova, A. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  Nowadays, the consumption of social media has become the most popular online activity that people are engaged in. Facebook, Instagram, Twitter and many other apps play a big role in the lives of people around the world. ...
• How digitalization has affected HoReCa industry in Kazakhstan 

  Bakirov, A.; Baiseitov, S.; Kozhaakhmetova, A.; Orazov, Y. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  The following work analyzes the hospitality industry - HoReCa, operating as a segment of the service market. This sector conducts an active marketing policy in the development of digital services, around which marketing ...
• Implementation of CRM System in HoReCa: case of Planeta X 

  Nassyrova, A.; Alibekova, М.; Akhmetov, R.; Nazhimi, Y. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  Based on the rapid growth of businesses in the HoReCa field and the constant growing competition, small and medium-sized businesses need to regularly evolve to have a constant influx of customers and increase their ...
• Transformation of Human Resource Management practices under COVID-19 crisis: employee engagement and motivation 

  Aldash, A.; Kozhamzhar, G.; Namerov, A. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  The coronavirus pandemic has affected everyone and, therefore, is primarily considered as a human crisis. The lack of live communication, physical office and workspace affected the fact that employees stopped feeling ...
• How cashless operations integrated into consumer lifestyle in Kazakhstan as a new habit 

  Kydyrbekuly, K.; Orynbekova, A.; Aitbek, D. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  Nowadays digitalization has become an inextricable aspect of our lives, and the demand for new digital formats is growing. The purpose of this paper work is to understand how consumers are used to cashless payments and ...
• How income level is affecting Consumer Behavior in the Digital Economy? New trends in Consumer Behavior in big cities of Kazakhstan 

  Yergaliyeva, Z.; Taubaldy, A.; Temirbolatova, D.; Khassen, М. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  The change of the economic model from a planned economy to the establishment of a capitalist model after the collapse of the planned economy in terms of technological progress and general digitalization of business led ...
• The difference and similarity of the big 4 companies: facts of attractiveness 

  Sadibek, R.; Seidakbarova, A.; Baimukanova, L.; Ashimkhanov, I. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  The Big Four are the four largest companies providing independent audit and consulting services. As of 2017, there are 945,000 people employed by the Big Four around the world. It is considered that it is prestigious to ...
• Analysis of a management program in the context of employment 

  Ayashev, R.; Torebekova, F.; Medeubek, A.; Klimenova, D. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  This research paper analyzes the popularity of the educational program of management in the context of employment. For completeness of research work and objectivity of conclusions the data from different sources, including ...
• Analysis and ways to improve the interaction of enterprises (organizations) with universities and other educational institutions in the sphere of training and professional development 

  Adayeva, A.; Bekezhan, A.; Dzhumagulova, A.; Kaldygulova, D. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  The employment of graduates is an essential factor for every university. It is crucial to study how to ensure successful internships and interaction with educational institutions. We conducted research in which we ...
• The influence of personnel management policy on motivation of employees in the service industry 

  Nurmukhan, G.; Kussaiyn, A.; Rakhimgaziyeva, Y.; Shekimov, T. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  This work is devoted to the study of staff motivation and the development of recommendations for solving the problem of low motivation of staff at hotel enterprises. A literature review was done on the issue of the connection ...
• Evaluation of bank lending practices and credit management in Kazakhstan 

  Iskakova, K.; Ondassynova, T.; Seidualiyev, D.; Temirov, A. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  Back in 1987, the banking system of Kazakhstan had two banks. Kazakhstan's banking system has been developing since independence and has achieved incredible results. Thus, Kazakhstan occupies a leading position in the ...
• The trade liberalization impact on Kazakhstani economy 

  Batyrbek, S.; Sauytbek, N.; Kanatkazy, K. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  Kazakhstan is a young country with one of the fastest growing economy but also it is a country with an exceptional history behind. It was important to highlight how the past affects present and even the future because ...
• Comparative analysis of the returns to education by industries in Kazakhstan 

  Akazhanova, A.; Akhmetova, A.; Akhmejanov, A.; Sultanbayev, A. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  This paper uses the Household Budget Survey data to estimate returns to education by industries in Kazakhstan for 2019. The comparative analysis by industries has shown that the returns to schooling tend to be relatively ...
• The gender pay gap in Kazakhstan: evidence from the EBRD Life in Transition Survey 

  Ibragimova, A.S.; Ramazan, S.Zh.; Tyulepbergenova, Zh.N. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  The purpose of this study is to empirically analyze the gender pay gap in Central Asia and Russia and to place Kazakhstan in the context of comparison with these countries. The authors of this article reviewed more than ...
• The impact of economic factors on housing prices. Case of Almaty city 

  Kaziyeva, A.; Mustafa, A.; Serikkyzy, A.; Zhaksylyk, N. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  The real estate market in Kazakhstan is the sector that shows a noticeable increase in prices each year. This research work tries to identify which factors influence price changes. The analysis was carried out within the ...
• Analysis of factors affecting real estate prices in the city of Nur-Sultan 

  Askarov, A.; Utilov, М.; Zhanuzak, N. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  In this study, we analyzed real estate prices over the past decade, and from the econometric analysis, we can see the signs of a bubble in the real estate market in Nur-Sultan. This research starts with a literature ...
• Economic inequality in Kazakhstan: causes and consequences 

  Anuarbek, A.; Kuatova, A.; Tulemetov, D. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  In the modern world, economic inequality – the concept that includes several interconnected dimensions (wealth inequality, income inequality, wage inequality, inequality of economic opportunities) - is considered one of ...

View more