• Introduction of KPIs in the field of public service 

  Saidarifov, Kh.; Kairkenova, D.; Yermekov, Ch. (Maqsut Naribayev University International School of Economics, 2023)

  The purpose of this study is to determine how well Key Performance Indicators (KPIs) work in assessing and enhancing the performance of UK public sector organizations. The study investigates the effectiveness of KPIs ...
• Analysis of audited financial statements for stakeholders on the example of “ForteBank” JSC and Silicon Valley Bank 

  Eskazy, A.; Karimova, A.; Orazbayeva, K.; Turmanova, N.; Zhamukanova, A. (Maqsut Naribayev University International School of Economics, 2023)

  Today, banking assets account for ½ of Kazakhstan's GDP. Looking at economic stability and sustainability, the banking system plays a key role. This thesis examines one of Kazakhstan's leading banks, Fortebank, and ...
• The Syrian Civil War as a modern proxy-war 

  Sagynganov, N.B. (Maqsut Naribayev University International School of Economics, 2023)

  One of the most intricate and destructive conflicts of the twenty-first century has been the Syrian Civil War, which started in 2011. Millions of people have been displaced, hundreds of thousands of people have died, ...
• Factors of development of the electric vehicle in the EU countries 

  Ibatov, N.; Chinchalinov, K.; Karim, B. (Maqsut Naribayev University International School of Economics, 2023)

  The development of electric vehicles (EVs) has become a crucial aspect of sustainable transportation systems and greenhouse gas emissions reduction strategy. This research delves into identifying and analyzing factors ...
• Factors influencing the economic growth of countries depending on the stage of their development 

  Abdisattar, B.N.; Amirbek, A.Zh.; Kairullin, T.K. (2023)

  This study examines the economic growth of countries from 2006 to 2018. It is a result of sustainable and intensive development of production, technology, and improvement of living conditions in the country. The main ...
• Crisis Management Initiatives and Contingency Planning competencies within the Kazakhstani companies to mitigate the risks and uncertainty 

  Abdrakhmanova, D.A.; Alash, A.A.; Kaliyeva, A.K.; Zhakupova, A.R. (Maqsut Naribayev University International School of Economics, 2023)

  The current diploma research work examines the crisis/risk management and contingency planning competences as well as effectiveness among the Kazakhstani enterprises. The mixed research methodology including quantitative ...
• Brand Archetype: Using the theory of archetypes for marketing communication of companies in Kazakhstan 

  Adilgazieva, A.; Zhamanguzovera, A.; Zhussipaliyeva, Sh.; Kuanysheva, S. (Maqsut Naribayev University International School of Economics, 2023)

  This work is devoted to the study of brand archetypes and their use in the marketing strategies of companies in Kazakhstan. A literature review was conducted on what archetypes are, their use in marketing, as well as ...
• Application of neuromarketing techniques in FMCG industry 

  Abdigali, М.; Baiguzhina, М.; Krasnykh, М.; Kadyrbay, Y.; Kuandyk, D. (Maqsut Naribayev University International School of Economics, 2023)
• Impact of general economic indicators on Net migration of the Central Asian countries and Russia during 2000-2021 

  Aitkali, T.; Mamatayeva, D.; Temirbulatova, A. (Maqsut Naribayev University International School of Economics, 2023)

  This paper aims to provide an academic analysis of the Impact of general economic indicators on Net migration of the Central Asian countries and Russia. It examines fixed and random effects models by using panel data ...
• Does FDI affect GDP in Kazakhstan? 

  Issayeva, A.R.; Mars, I.D.; Aidos, N.A. (Maqsut Naribayev University International School of Economics, 2023)

  The aim of this research is to analyze the relationship between Foreign Direct Investment (FDI) and Gross Domestic Product (GDP) in Kazakhstan. As FDI is considered one of the accelerators of economic growth and the ...
• The importance of creating a personal image in media channels for public relations of government officials in CIS 

  Akhmetova, А.; Aitzhanova, А.; Pugatschew, L.; Stepanenko, M. (Maqsut Naribayev University International School of Economics, 2023)

  In the 21st century social media platforms have become influential tools for reaching target audiences and shaping public opinion. This study focuses on the presence of political figures on social media and studies the ...
• The digitalization impact on new patterns in consumer behaviour of the banking industry and strategies implemented by banks based on insights 

  Kazhitay, R.; Aktas, Zh.; Tolegenova, A.; Minaimbekova, D. (Maqsut Naribayev University International School of Economics, 2023)

  In an age of rapid technological development, online banking services have advanced to an unprecedented level and contributed to the closing of many bank branches as well as a greater focus on mobile applications. The ...
• Booking of classrooms in KAZGUU 

  Bagitzhanov, B.; Myrzadiyar, U. (Maqsut Naribayev University International School of Economics, 2023)

  Our research in Booking System/rooms is appeared from the situation where students faced with the problems which are connected with booking open rooms, rooms/offices/cabinets. The main problem in that case it is students ...
• Financial Evaluation of Air Astana Group amid Initial Public Offering (IPO) 

  Ablayeva, L.; Alexeyenko, L.; Jamanchin, K. (Maqsut Naribayev University International School of Economics, 2023)

  The current diploma research work is intended to assess the financial performance of leading Kazakhstani airline company, Air Astana JSC amid Initial Public Offering (IPO). The financial valuation is conducted by ...
• Stock Valuation on the example of KMG 

  Bolturukova, D.; Manapova, M.; Shadykhanova, U.; Yermekbay, D. (Maqsut Naribayev University International School of Economics, 2023)

  This particular research is focused on stock valuation on JSC NAC “KazMunayGas”. The Initial Public Offering process started in recent years, and has gained a lot of public attention and support. The KMG is a leading ...
• Development and creation of an information site with a registration of applications for entry into student organizations of the University of KAZGUU named after. M.S. Narikbayev 

  Muratova, A.; Orymbayeva, T.; Tanirbergen, N.; Tulubayeva, D. (Maqsut Naribayev University International School of Economics, 2023)

  Work was carried out to create a website to automatically fill out applications for membership in student organizations of the university, as well as to inform potential participants about various extracurricular clubs ...
• Examining Country of Origin Effect among Generation Z Consumers in Kazakhstan: A Study in the Home Appliance Industry 

  Aitzhanova, D.; Kim, L.; Niyetbek, A.; Nurgaliyeva, D. (Maqsut Naribayev University International School of Economics, 2023)

  This study examines the relationship between country of origin and product evaluation among Generation Z consumers in Kazakhstan in the home appliance industry. The objectives of the study are defined and quantitative ...
• Risk Analysis of Cryptocurrency in Kazakhstan 

  Pazylova, D.; Sabit, M.; Anessova, M.; Mamishzade, G. (International School of Economics KAZGUU, 2023)

  In this study, we investigated the risks of the cryptocurrency industry. The focus of our research work is to identify the risks and rewards the Republic of Kazakhstan could gain from the development of this sphere. ...
• Tesla's financial performance and stock price success in 2020 

  Babazhanov, Zh.; Suleyeva, M.; Zhumatov, M.; Kenenbay, A.; Syrbayeva, D. (International School of Economics KAZGUU, 2023)

  Trend for zero-emission vehicles, meaning electric vehicles are growing year by year. One of the most influential company in this market today is Tesla. However, its rise as a market leader started during year 2020, ...
• The Impact of Economic factors on the labour market in Kazakhstan 

  Abolova, L.; Koishibayeva, K.; Nassibulov, B.; Sydykov, N.; Yeraliyev, Y. (International School of Economics KAZGUU, 2023)

  This study is devoted to the analysis of the impact of economic indicators on unemployment rate in Kazakhstan. The purpose of this research is to analyze how rates, especially wage, inflation rates and economic growth ...

View more