Abstract:
Modern tourists are in search of new experiences, and therefore they are looking for
new directions in tourism in order to satisfy their travel needs. Film tourism has become one
of these topical areas, which implies the phenomenon of the influence of television content
on the motivation of viewers to travel. Recent studies indicate that in this way, films, series
and television programs are able to generate tourism income in a country or in a specific area.
However, academic articles and studies on this topic about our country are limited, and
therefore the purpose of this study was to analyze from different angles the impact of the
television platform on the motivation to visit Kazakhstan. According to three selection
criteria, namely high recognition, the presence of foreign awards, as well as the promotion of
Kazakh culture, cases about TV program stars, such as Dimash Kudaibergenov and group 91;
the film "Borat"; as well as the Kazakh music video “Medina” were selected as the objects of
study. In this paper, the cases were analyzed on the basis of news portals, interviews,
published articles, statistics on social networks, etc. Based on these data, it was concluded
that TV-induced tourism in Kazakhstan has great potential but requires support and
development.
