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The impact of TV series on the image of a tourist destination

Show simple item record Askanova, K. Askarkyzy, A. Balgimbayeva, A. Temirshotova, G. 2022-03-25T06:26:02Z 2022-03-25T06:26:02Z 2021-05
dc.description.abstract Modern cinema is not only an entertainment industry, but also a full-fledged advertising product of national culture, heritage and values. Modern examples of individual countries (Turkey, Korea) demonstrate that a high-quality cinematic product can attract not only the attention of viewers, but also serve as an "advertisement" for the national culture that a tourist wants to penetrate. It is worth noting that, unlike feature films, it is TV shows that have the most significant impact on foreign audiences. When the viewer watches the series, from series to series he encounters the culture, values of the country of production of the cinematic product, as well as the picture of "reality". Repetitive action (viewing) contributes to the formation of a certain idea of the national culture, mentality and living conditions in a particular country. Later, the viewer becomes a tourist who seeks to visit the country of his favorite TV series, which has a positive impact on the tourism industry. In this diploma project, certain proposals were put forward for the development of the film industry in Kazakhstan in order to promote the national ideas and tourism opportunities of the country. ru_RU
dc.language.iso en ru_RU
dc.publisher Submitted in partial fulfillment of the requirements for the degree of Bachelor of Tourism In Service Management M. S. Narikbayev KAZGUU University School of Liberal Arts ru_RU
dc.subject Modern cinema ru_RU
dc.subject entertainment industry ru_RU
dc.subject advertising product ru_RU
dc.subject national culture ru_RU
dc.subject cinematic product ru_RU
dc.subject film industry in Kazakhstan ru_RU
dc.subject tourism industry ru_RU
dc.title The impact of TV series on the image of a tourist destination ru_RU
dc.type Master's thesis ru_RU

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