Abstract:
Modern cinema is not only an entertainment industry, but also a full-fledged advertising
product of national culture, heritage and values. Modern examples of individual countries
(Turkey, Korea) demonstrate that a high-quality cinematic product can attract not only the
attention of viewers, but also serve as an "advertisement" for the national culture that a tourist
wants to penetrate.
It is worth noting that, unlike feature films, it is TV shows that have the most significant
impact on foreign audiences. When the viewer watches the series, from series to series he
encounters the culture, values of the country of production of the cinematic product, as well as
the picture of "reality". Repetitive action (viewing) contributes to the formation of a certain
idea of the national culture, mentality and living conditions in a particular country. Later, the
viewer becomes a tourist who seeks to visit the country of his favorite TV series, which has a
positive impact on the tourism industry.
In this diploma project, certain proposals were put forward for the development of the
film industry in Kazakhstan in order to promote the national ideas and tourism opportunities of
the country.
