This paper discusses the use of the effectiveness of digital promotion and sales channels in the B2B segment in the Kazakhstan market, which will affect: increase profits, brand promotion, create and strengthen reputation, ...

This work is devoted to studying destination marketing and how to brand territories in the example of Kazakhstan. Over the past 30 years, due to globalisation and geopolitical changes, many countries have thought about ...

Begun in 2015, health insurance in Republic of Kazakhstan has become mandatory which led to particular changes in the health care system as a whole. This study aims to determine the positive impact of health insurance ...

In a rapidly changing environment, companies need to react quickly to changes in the external environment, adapt to them, develop strong competitive advantages in order to succeed and take significant positions in the ...

Employee wellbeing is creating an environment, where people can work on full capacity with the help of support, engagement and through positive emotions. This research aims to investigate KAZGUU ISE alumni wellbeing as ...

Kazakhstan tries to develop its own e-government project in a westernized format. One of the main creations is implementation of an electronic government web-portal (e.gov.kz). It has made success in providing public ...

This thesis examines self-assessed intergenerational social mobility in Kazakhstan with the EBRD “Life in Transition” survey data collected in 2016. We test perceived social mobility with the answers of the survey ...

This paper explores the effects of skill mismatch on job satisfaction in Kazakhstan. Additionally, the impact of education, gender, and sector on job satisfaction were examined too. Data for skill mismatch and job ...