Destination marketing: how to brand territories (Case of Kazakhstan)

ISSN: 2616-731X

dc.contributor.author	Argimbayeva, A.
dc.date.accessioned	2022-10-11T03:30:42Z
dc.date.available	2022-10-11T03:30:42Z
dc.date.issued	2022
dc.identifier.uri	http://repository.kazguu.kz/handle/123456789/1531
dc.description.abstract	This work is devoted to studying destination marketing and how to brand territories in the example of Kazakhstan. Over the past 30 years, due to globalisation and geopolitical changes, many countries have thought about the need to develop a country brand. As part of this study, we consider what work has been done to establish the brand of Kazakhstan, in what condition it is now and what are the prospects	ru_RU
dc.language.iso	en	ru_RU
dc.publisher	International School of Economics KAZGUU, Nur-Sultan	ru_RU
dc.subject	branding, destination marketing, Nation branding, brand territories	ru_RU
dc.title	Destination marketing: how to brand territories (Case of Kazakhstan)	ru_RU
dc.type	Диссертация (Thesis)	ru_RU