• Introduction of KPIs in the field of public service 

  Saidarifov, Kh.; Kairkenova, D.; Yermekov, Ch. (Maqsut Naribayev University International School of Economics, 2023)

  The purpose of this study is to determine how well Key Performance Indicators (KPIs) work in assessing and enhancing the performance of UK public sector organizations. The study investigates the effectiveness of KPIs ...
• Analysis of audited financial statements for stakeholders on the example of “ForteBank” JSC and Silicon Valley Bank 

  Eskazy, A.; Karimova, A.; Orazbayeva, K.; Turmanova, N.; Zhamukanova, A. (Maqsut Naribayev University International School of Economics, 2023)

  Today, banking assets account for ½ of Kazakhstan's GDP. Looking at economic stability and sustainability, the banking system plays a key role. This thesis examines one of Kazakhstan's leading banks, Fortebank, and ...
• The Syrian Civil War as a modern proxy-war 

  Sagynganov, N.B. (Maqsut Naribayev University International School of Economics, 2023)

  One of the most intricate and destructive conflicts of the twenty-first century has been the Syrian Civil War, which started in 2011. Millions of people have been displaced, hundreds of thousands of people have died, ...
• Crisis Management Initiatives and Contingency Planning competencies within the Kazakhstani companies to mitigate the risks and uncertainty 

  Abdrakhmanova, D.A.; Alash, A.A.; Kaliyeva, A.K.; Zhakupova, A.R. (Maqsut Naribayev University International School of Economics, 2023)

  The current diploma research work examines the crisis/risk management and contingency planning competences as well as effectiveness among the Kazakhstani enterprises. The mixed research methodology including quantitative ...
• Application of neuromarketing techniques in FMCG industry 

  Abdigali, М.; Baiguzhina, М.; Krasnykh, М.; Kadyrbay, Y.; Kuandyk, D. (Maqsut Naribayev University International School of Economics, 2023)
• Impact of general economic indicators on Net migration of the Central Asian countries and Russia during 2000-2021 

  Aitkali, T.; Mamatayeva, D.; Temirbulatova, A. (Maqsut Naribayev University International School of Economics, 2023)

  This paper aims to provide an academic analysis of the Impact of general economic indicators on Net migration of the Central Asian countries and Russia. It examines fixed and random effects models by using panel data ...
• The importance of creating a personal image in media channels for public relations of government officials in CIS 

  Akhmetova, А.; Aitzhanova, А.; Pugatschew, L.; Stepanenko, M. (Maqsut Naribayev University International School of Economics, 2023)

  In the 21st century social media platforms have become influential tools for reaching target audiences and shaping public opinion. This study focuses on the presence of political figures on social media and studies the ...
• The digitalization impact on new patterns in consumer behaviour of the banking industry and strategies implemented by banks based on insights 

  Kazhitay, R.; Aktas, Zh.; Tolegenova, A.; Minaimbekova, D. (Maqsut Naribayev University International School of Economics, 2023)

  In an age of rapid technological development, online banking services have advanced to an unprecedented level and contributed to the closing of many bank branches as well as a greater focus on mobile applications. The ...
• Booking of classrooms in KAZGUU 

  Bagitzhanov, B.; Myrzadiyar, U. (Maqsut Naribayev University International School of Economics, 2023)

  Our research in Booking System/rooms is appeared from the situation where students faced with the problems which are connected with booking open rooms, rooms/offices/cabinets. The main problem in that case it is students ...
• Financial Evaluation of Air Astana Group amid Initial Public Offering (IPO) 

  Ablayeva, L.; Alexeyenko, L.; Jamanchin, K. (Maqsut Naribayev University International School of Economics, 2023)

  The current diploma research work is intended to assess the financial performance of leading Kazakhstani airline company, Air Astana JSC amid Initial Public Offering (IPO). The financial valuation is conducted by ...
• Stock Valuation on the example of KMG 

  Bolturukova, D.; Manapova, M.; Shadykhanova, U.; Yermekbay, D. (Maqsut Naribayev University International School of Economics, 2023)

  This particular research is focused on stock valuation on JSC NAC “KazMunayGas”. The Initial Public Offering process started in recent years, and has gained a lot of public attention and support. The KMG is a leading ...
• Development and creation of an information site with a registration of applications for entry into student organizations of the University of KAZGUU named after. M.S. Narikbayev 

  Muratova, A.; Orymbayeva, T.; Tanirbergen, N.; Tulubayeva, D. (Maqsut Naribayev University International School of Economics, 2023)

  Work was carried out to create a website to automatically fill out applications for membership in student organizations of the university, as well as to inform potential participants about various extracurricular clubs ...
• Risk Analysis of Cryptocurrency in Kazakhstan 

  Pazylova, D.; Sabit, M.; Anessova, M.; Mamishzade, G. (International School of Economics KAZGUU, 2023)

  In this study, we investigated the risks of the cryptocurrency industry. The focus of our research work is to identify the risks and rewards the Republic of Kazakhstan could gain from the development of this sphere. ...
• Tesla's financial performance and stock price success in 2020 

  Babazhanov, Zh.; Suleyeva, M.; Zhumatov, M.; Kenenbay, A.; Syrbayeva, D. (International School of Economics KAZGUU, 2023)

  Trend for zero-emission vehicles, meaning electric vehicles are growing year by year. One of the most influential company in this market today is Tesla. However, its rise as a market leader started during year 2020, ...
• The effects of monetary policy on Inflation in Kazakhstan 

  Duisenbayev, D.; Kubessov, D.; Mamirova, A.; Seitkassymova, M.; Slanbekova, G. (International School of Economics KAZGUU, 2023)

  This study examines the impact of monetary policy on inflation in Kazakhstan. To evaluate the model, annual data for 2013-2022 were used. The study was limited to these variables, the interest rate, the exchange rate, ...
• KPI for the back office in large industrial enterprises (Company A, Company B and Company C as an example) 

  Akhmetova, D.K.; Bissembina, A.M.; Medeubayeva, D.B.; Zakharikova, K.V. (International School of Economics KAZGUU, 2023)
• How to improve customer trust of online shopping during COVID-19? Overall improvement of the decision-making process in top management 

  Aitpay, A.; Koishin, A.; Rabileva, A.; Kushugulova, K. (International School of Economics KAZGUU, Nur-Sultan, 2022)
• Sustainable Marketing: How eco-labeling affect consumer preferences in food industry 

  Baitabenova, T.N.; Orazbayeva, T.M.; Shamardanova, A.N.; Zhanabylova, I.A. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  This paper is focused on the issue of how eco-labeling affects consumer preferences. The purpose of this study is to identify the effect of eco-labeling to consumers’ purchase decisions when buying food products in ...
• How emotions can influence customers' Decision Making Process via Social Media? 

  Umraliyeva, D.; Ayazbay, O.; Yesbergenova, B.; Skidanova, A. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  Nowadays, the consumption of social media has become the most popular online activity that people are engaged in. Facebook, Instagram, Twitter and many other apps play a big role in the lives of people around the world. ...
• How digitalization has affected HoReCa industry in Kazakhstan 

  Bakirov, A.; Baiseitov, S.; Kozhaakhmetova, A.; Orazov, Y. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  The following work analyzes the hospitality industry - HoReCa, operating as a segment of the service market. This sector conducts an active marketing policy in the development of digital services, around which marketing ...

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