Abstract:
The pandemic has changed the lives of people beyond recognition around the world and
Kazakhstan is no exception. This study aims to determine how behavioural patterns of
Kazakhstan citizens have changed with regards to health, shopping, social life and hobbies
before and during the COVID-19 outbreak. Building on existing pandemic issues it analyzes
whether particular aspects of life have any correlation with gender, occupation, marital
status, age group and people’s budget.
Based on the existing problems that have arisen as the consequence of the virus spread, the
online was developed and distributed to people across Kazakhstan. Analysis of the
responses demonstrated that indeed the way of living has changed to a greater or lesser
extent. On this basis, a recommended marketing strategy was developed on how to attract
customers now in such difficult times.
