Abstract:
t is known that issues of sustainability and responsible investing play an important role both
in the corporate world and in society. This article discusses the concept of ESG investing, which
has gained popularity and importance relatively recently. Describes the impact of high / efficient
ESG performance on corporate finance, in particular on the financial performance of UK
companies. The significance of each of the ESG sub-factors is described based on the works of
other researchers. It also analyzed the changes in the corporate world that occurred during and
after COVID-19.
The purpose of this study is to clarify the importance and necessity of investing sustainably
in ESG by supporting qualitative arguments and quantitative data with calculations and
assumptions. Basic data comes from Bloomberg terminal and Yahoo Finance. To carry out this
calculation, the event investigation method was applied, which consists of four event windows.
The calculations were carried out in R Studio. Key results were obtained using the regression
method.
