Abstract:
The change of the economic model from a planned economy to the establishment of a capitalist model
after the collapse of the planned economy in terms of technological progress and general digitalization of
business led to pertinent changes in people’s consumption behavior and psychology. This does not only
determine what goods and services would now be a priority for buyers, but it also defines the lifestyle and
general standards of “comfort” and “quality of life”. Based on these new principles, whole young
generations of activists will grow and develop, for whom consumption will be both a way of life and a
new way of thinking.
It is also essential to understand the medium and long-term consequences of all these trends and prospects
on people. It depends on what values will most certainly be relevant and honored in society, as well as
the general economic conditions of people and the country as a whole. All this is crucial for building and
understanding the laws and orders of society, under which the capitalistic consumption is completely
normal and commonplace.
