Аннотация:
This paper discusses the use of the effectiveness of digital promotion and sales channels in the B2B
segment in the Kazakhstan market, which will affect: increase profits, brand promotion, create and
strengthen reputation, and also provide support for the interest of regular customers in business. The
introduction of a marketplace of IT services for business in Kazakhstan will be in high demand among
entrepreneurs.
The structure and volume of the thesis: The thesis consists of an introduction, 4 chapters,
conclusion and recommendations, a list of references and applications.
The text of the master's work includes 6 tables, 15 figures
Key words:B2B, promotion, digital marketing, sales, IT
B2B - is a term that defines the type of information and economic interaction, classified by the type of
interacting subjects, in this case, these are legal entities that work not for the end ordinary consumer, but
for the same companies, that is, for another business. (Kotler F., 2018)
Sale - the exchange of goods or services for money, confirmed by a sales receipt, an act of work
performed, an invoice for the transfer of goods. (Kotler F., 2018)
Promotion - a complex of market activities (marketing activities), the goals of which are to increase the
share of a product, service, company or brand occupied by them in the market; bringing goods to the
market; increasing their recognition; attracting new customers, increasing sales efficiency through a
communicative impact on staff, partners and consumers. (marketch.ru, 2021)
Digital Marketing- is a generic term used to refer to targeted and interactive marketing of products and
services that uses digital technology to attract leads and retain them as consumers. (Akulich M., 2019)
IT - processes, methods of searching, collecting, storing, processing, providing, distributing information
and ways of implementing such processes and methods. (It.info.ru, 2021)
