Аннотация:
In the current era of modern technology, digitalization has become an integral part of diplomatic practice, and the use of digital technologies in international relations provides new opportunities. This qualitative research offers a thorough insight into the possible advantages and obstacles of employing digital diplomacy within Kazakhstan's diplomatic efforts. Five interview respondents, each representing different aspects of the diplomatic service, share their insights and experiences on how digital tools can enhance international cooperation and influence international relations, while also highlighting potential risks. Based on interviews, the study identifies several challenges and perspectives of the digital diplomacy development in Kazakhstan. The identified challenges to effective digital diplomacy are the lack of clear criteria for assessing digital literacy and the need for continuous professional development to keep up with evolving technologies. Diverse perspectives create opportunities to improve global information security, make use of digital technologies for international partnerships, and learn from the experiences of other countries. The study identifies a key role for digital technologies in modern diplomacy, pointing to their potential to facilitate real-time cultural exchange, increase collaboration on global issues and provide official information directly to the public, minimizing misinterpretation and the spread of misinformation. The research paper includes secondary and primary data analysis to support the hypotheses and answer the research question, thereby achieving the research objective. The study thus emphasizes the main advantages of digital diplomacy and presents the obstacles that may run parallel to its development in Kazakhstan.
