• The impact of infrastructure investment under the Belt and Road Initiative 

  Zhumadilov, A. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  The Chinese economic program, the Belt and Road Initiative (BRI), is considered as one of the most ambitious infrastructural imitative of the 21 st century, having involved over 70 countries. Obviously, such a large-scale ...
• Work-life balance: analysis and perspectives of female engineers 

  Nalgozhina, B. (International School of Economics KAZGUU, Nur-Sultan, 2022-05)

  A lot of research is devoted to studying the role and influence of work-life balance on all aspects of employee productivity, however, the low representation of female engineers in Kazakhstan shows a different picture, ...
• The role of Islamic banking windows in the development of Islamic finance and the prospects for implementation in Kazakhstan 

  Zhangabyl, T. (International School of Economics KAZGUU, Nur-Sultan, 2022-05)

  This master’s thesis is intended to reveals the problem of weak development of the Islamic finance industry in Kazakhstan. To solve it, the researcher offers the most effective solution - the introduction of Islamic ...
• The Long-Run Performance of Initial Public Offerings: South Korea Case 

  Turpanov, A. (International School of Economics KAZGUU, Nur-Sultan, 2022-05)

  In this research, we empirically investigated South Korean initial public offerings (IPOs) to provide one case of the international evidence on the long-run performance of IPOs. Our sample consists of 92 companies listed ...
• Problems and perspectives of development of cryptocurrency market in kazakhstan 

  Turgunov, D. (International School of Economics KAZGUU, Nur-Sultan, 2022-05)
• The Impact of Mergers and Acquisitions on Firm Performance 

  Sultangazy, G. (2022-05)

  This research examines the influence of corporate mergers and acquisitions on their market worth. M&A are a fast increasing group of organizations, and that employ specialized business methods. At the same time, financial ...
• Anti-money laundering as a counterparty quality control measure 

  Ospanov, S. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  Money Laundering (ML) is one of the most debatable issues nowadays since many criminals are getting more devious and the methods used are more sophisticated. As a result, ML has become a serious phenomenon that affects ...
• Factors influencing IPO price in the short-term perspective between pre-IPO and post-IPO as an example of Indian stock market 

  Orak, A. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  This paper introduces reader with National Stock Exchange of India. This research will help to understand factors of share underperformance at the date of offering and first-day trading return in the range of pre-IPO and ...
• The impact of oil prices changes on the economic performance of Kazakhstan 

  Manimkhanov, A. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  A major property of both economic and financial time series data has been their highly skewed nature throughout various stages of the economic cycle. Oil price fluctuations are considered to be one of the key macroeconomic ...
• Study on the effect of corporate social responsibility on financial wealth of Kazakhstan companies 

  Kenzhebulatov, T. (International School of Economics KAZGUU, Nur-Sultan, 2022)
• Consumer behavior and healthy eating: implications for social marketing 

  Serikbayeva, A. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  Effective interventions towards changing eating habits depend on understanding of the factors that influence to choose certain behavior. We need to understand why people prefer to eat the way they eat. So, it is important ...
• Creating effective digital promotion and sales channels in B2C, case of Beeline Kazakhstan 

  Meirmanov, D. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  This study is designed to study the effectiveness of digital promotion and building sales channels in the field of B2C. Beeline Kazakhstan was chosen as an example for the study. During the study of digital promotion ...
• The role of IT in traditional advertising: How Brands drive Customer Loyalty to Online Shopping through Digital Marketing 

  Kushurova, A. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  Abstract of The role of IT in traditional advertising: How Brands drive Customer Loyalty to Online Shopping through Digital Marketing, by Ainel Kushurova, ISE KAZGUU University, May (2022). This study investigated the ...
• Creating effective digital promotion and sales channels in online education: case of preparation for Unified National Testing in Kazakhstan (B2C) 

  Ibullayev, Zh. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  Open education platforms have found their popularity in European countries since about 2012. The first open education systems began to function on the basis of global platforms such as Coursera, OpenEdx, etc. A distinctive ...
• Creating effective digital promotion and sales channels for B2C marketing strategy using example of Eat and Fit Kazakhstan 

  Ibullayeva (Balabekova), A. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  In the last few years, the promotion and sales of proper nutrition have increased. Companies are expanding their marketing, including the use of social media to promote healthy food and communicate with the audience. The ...
• Creating an effective digital channel for sales and promotion of IT services in the B2B segment: the case of Ismet.kz 

  Duisebayeva, M. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  This paper discusses the use of the effectiveness of digital promotion and sales channels in the B2B segment in the Kazakhstan market, which will affect: increase profits, brand promotion, create and strengthen reputation, ...
• How creation of brand identity affects consumer behavior (Kazakhstani old and new dairy brands) 

  Abisheva, D. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  Companies need to build a strong brand and differentiate from competitors in today's highly competitive environment. The brand is the emotion, and it is the first thought that comes to the consumer's brain when he hears ...
• Destination marketing: how to brand territories (Case of Kazakhstan) 

  Argimbayeva, A. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  This work is devoted to studying destination marketing and how to brand territories in the example of Kazakhstan. Over the past 30 years, due to globalisation and geopolitical changes, many countries have thought about ...
• Pension provision of Kazakhstan: problems and perspectives 

  Zholdasbay, Zh. (International School of Economics KAZGUU, Nur-Sultan, 2022-05)

  Pension provision for a certain category of the population is one of the priority directions of the social policy of any modern state. The background of this study is that the pension reform began in 1998 in Kazakhstan, ...
• Health insurance-a review of key elements and economic justification 

  Abdibekova, E. (International School of Economics KAZGUU, Nur-Sultan, 2022)

  Begun in 2015, health insurance in Republic of Kazakhstan has become mandatory which led to particular changes in the health care system as a whole. This study aims to determine the positive impact of health insurance ...

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